Amy McIlwain
Biography
Amy McIlwain is Vice President of Social and Digital Strategy at Moore Communications Group. With more than 15 years experience in interactive media, Amy has appeared on FOX, CBS, ABC, and NBC affiliates as a social media expert and delivers keynote presentations to financial service organizations around the world. Teaching clients how to not only navigate the ever changing social media landscape but also the moment to moment compliance shifts and variances in the financial services industries, Amy helps them fuse 21st strategies into their business plan without creating a tidal wave of anxiety and fear.
Always savvy that the rapid shifts between traditional and social marketing can be challenging to navigate and harness, she addresses the most pertinent issues regarding social media, resulting in a clear approach that allows her clients to cut marketing costs, consistently build their network, and increase their revenue. Her content-packed action items help clients tackle the complex compliant issues within the financial industry so they yield immediate results.
She is a regular contributor to InvestmentNews, The Wall Street Journal Online, Huffington Post and in 2014 was named by LifeHealthPro as one of the 24 Most Creative People In Insurance. In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category.
Amy launched Financial Social Media (FSM) in 2010 to specifically address the compliance issues surrounding social media and the financial industry. In 2015, the company was acquired by MCG. The fusing of MCG and FSM sparks new opportunities for clients to benefit from MCG’s integrated communications approach to solving client challenges and FSM’s deep understanding of the power of social media to drive results.